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The Google Analytics integration block allows you to track Google Analytics events at specific moments in your bot flow. This integration supports Google Analytics 4 (GA4) with comprehensive event tracking and conversion measurement capabilities. When your flow contains a Google Analytics block, it automatically:
  • Initializes Google Analytics (GA4) on page load with your tracking ID
  • Tracks a “PageView” event when the page loads
  • Executes custom event tracking when the block is reached in your flow

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Credentials Setup

Before using the Google Analytics block, you must configure your GA4 credentials:
  • Measurement ID (Required): Your GA4 Measurement ID, format: G-XXXXXXXXXX. Supports variable substitution for dynamic tracking IDs
    Can be found in your Google Analytics dashboard under Admin > Property Settings > Data Streams
  • Event Action (Required): The name of the event you want to track. e.g: conversion, lead_generated, form_completed. Supports variable substitution for dynamic event names

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Advanced

  • Event Category: Categorizes your events for better organization e.g: Bot, Form, Engagement
  • Event Label: Additional context for your events e.g: Campaign names, specific form names, or user segments
  • Event Value: Numeric value associated with the event commonly used for conversion values or scoring
  • Send To: sends events to specific Google Ads accounts for conversion tracking. Format: AW-CONVERSION_ID for Google Ads

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Debug Mode

Enable debug mode to see detailed console logs of GA4 events. Verify event parameters and values are being sent correctly
Install the Google Analytics Debugger Chrome extension
For Google Ads conversion tracking specifically, ensure your conversion actions are properly configured and that you’re using the correct conversion ID format.